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Digital Channels · Digital operations

Google Ad campaigns

Intent-led spend, honestly reported.

Search, Performance Max and remarketing built around what people are actually typing. Structured properly, negatived aggressively, and reported without the fog.

Search
intent-first
Weekly
optimisation
Plain
language reporting

The foundation built into every deployment

The whole loop ships, not just the part you can see.

01
Intent first

Bid on what people type, not what we wish they typed.

02
Negatives maintained

The unglamorous work that saves the budget.

03
Landing page alignment

Ad, keyword and page saying the same thing.

04
Reporting you understand

Cost per real outcome, not impressions.

How it fits your flow

One piece of the system.

On its own it’s a tool. Connected to the rest of the flow it becomes a system that compounds, which is why we’d rather sell you the sequence than the piece.

Step 01 · Digital Channels

Ads capture the intent

Search, Performance Max and remarketing built around what people are actually typing. Structured properly, negatived aggressively, and reported without the fog.

Intent first
Bid on what people type, not what we wish they typed.
Negatives maintained
The unglamorous work that saves the budget.
Landing page alignment
Ad, keyword and page saying the same thing.
Reporting you understand
Cost per real outcome, not impressions.
Sample
Last 30 days · sample data
Search campaign
$1,840
spend
412
clicks
38
bookings
$48
cost per booking
"hotel st lawrence gap"18 bookings
"sea view hotel barbados"11 bookings
"boutique hotel barbados"9 bookings

312 negative keywords doing quiet work behind this.

See it running on the real thing
Step 03 · Digital Pipelines

Booking or form completes it

Real-time availability, card payments and automatic reminders, wired into the site you already have. Guests book direct in under a minute, and you stop paying a third of the rate to an aggregator.

Real-time availability
One source of truth. No double bookings.
Payments and deposits
Full, deposit or on-arrival, in the currencies guests hold.
Automatic confirmations
Branded email and SMS on booking, before arrival, after checkout.
Funnel reporting
See exactly which step loses people, week by week.
See Booking engines
Step 04 · Digital Channels

Reporting decides next month's spend

Every channel in one view, in plain language, sent to your inbox on a schedule. So the monthly meeting starts with what happened instead of who has the spreadsheet.

Every channel together
Search, social, email, direct, all in one place.
Written commentary
A human paragraph explaining what moved and why.
Scheduled delivery
Lands before the meeting, not during it.
Drill-down
Board summary on top, detail underneath.
See Performance reporting

Questions we get every time

Anything not here, ask on the call. We’d rather tell you it’s the wrong fit than sell it.

Enough for statistical signal, usually a few hundred a month per market, and we'll say if it's too thin.

See it running on your own numbers.
Thirty minutes. We'll walk your current flow and show you where it leaks.
Book a discovery call