Ads capture the intent
Search, Performance Max and remarketing built around what people are actually typing. Structured properly, negatived aggressively, and reported without the fog.
- Intent first
- Bid on what people type, not what we wish they typed.
- Negatives maintained
- The unglamorous work that saves the budget.
- Landing page alignment
- Ad, keyword and page saying the same thing.
- Reporting you understand
- Cost per real outcome, not impressions.